The $41 Billion Pet Products Niche

The time period “a dog’s life” used to describe a pretty rustic life for the circle of relatives pet… Fido slept at the back porch, had an occasional tub in the back yard kiddy pool and for a treat, chewed on a rawhide bone.

Today but, a dog’s existence regularly manner being toted around in at $400 canine service, slumbering in a $1000 canine residence, and sporting a collar embedded with Swarovski crystals. Yes times have changed and these days puppies, cats, birds, etc are living the excessive life. In 2007, Americans spent a file $41 billion dollars on their cherished pets! All throughout the globe, pet proprietors are getting an increasing number of stressful on the subject of pet merchandise and no longer settling for less expensive, substandard products. These days, best the pleasant in pet products will do and this opens up extremely good opportunity for every body who’s interested by promoting inside the pet products niche.

Target Market:

Fueling this growing trend inside the pet product enterprise are empty nesters who lavish attention and money on their pets, child boomers with disposable earnings and teenagers who’re ready until later to have children and as a substitute are placing their time and power into Fido and Fluffy.
Even households of greater modest approach are spending money on a menagerie of pets. Families see their pets as a family member and are willing to spend big money on them. Additionally, the impact of popular tv suggests like Animal Planet, have made the own family puppy greater respected than ever.

Product Trends:

These five distinct trends drive the market for pet merchandise sales:

  1. Luxury pet products. The luxury puppy products enterprise has seen the most growth in recent years and keeps to guide the p.C. In terms of the sale of pet merchandise. Consumers need the fine for his or her pets and they may be inclined to shell out massive bucks to get the products they need. People who purchase luxury puppy merchandise are commonly extra prosperous. They also tend to shop for a complete ensemble of puppy accessories. The puppy sweater must match the pet carrier and the very frequently, that should in shape what the proprietor is sporting as nicely. But it isn’t most effective garb items which can be on every pet proprietors purchasing listing – There at the moment are $430 indoor potties, $30-an-ounce fragrance, weather managed puppy providers, jeweled pet collars (with actual jewels), $225 trench coats, dressmaker puppy beds, dog shoes, Halloween costumes, Zen dining tables, canine spas, even doggie nail polish!
  2. Traveling pets. Have pets will journey is the chant of many pet proprietors. To do that in consolation and style requires the right form of products and accessories. Climate controlled pet carriers; puppy booster seats and pet strollers permit that visiting pet to journey in fashion.
  3. Eco-friendly pets. Eco-friendly and organic merchandise had been a huge influence on pet merchandise income in the past couple years. This fashion is continuing, in truth the largest increase zone in numerous pet product categories has been that of green and natural products. If you promote puppy merchandise you must supply your consumers some green variations of popular pet merchandise.

Four. Exotic pets. While dogs and cats are really the maximum popular pets, we are also seeing a trend toward possession of greater individual pets. Today there is a call for for products for birds, reptiles, fish, ferrets, mice, rats, hamsters, gerbils, pot stomach pigs, rabbits, chinchillas, aquatic turtles and more.

Five. Fashion pets. Today’s pets are so properly dressed with coordinating add-ons that they may easily grace the duvet of Pet Vogue magazine. Pet proprietor fashionistas are snapping up dressmaker fashion pet products at a frenzied tempo. Pink-a-holic puppy? There’s a slew of warm red style puppy products obtainable. More into the preppy look? Outfit your pet and his merchandise so he appears instantly out of the Ivy League. Is Bowser a rock- and-roll dog? He’ll appearance and act the element with today’s pet fashion merchandise. Pets and style have merged in a massive way!

Product Categories:

There are actually loads of classes of pet merchandise. The following 5 umbrella categories provide a whole lot of opportunity to drill down and search for sub-niches and micro-niches.

  1. Pet Transportation. Pets are on the pass! And puppy strollers, pet carriers and pet booster seats, all assist your puppy get there correctly, soundly and in style. A current pet lover’s blog featured 16 reasons your pet desires a pet stroller! Pet ramps and stairs help older pets stay cozy inside the occasion of fitness issues. Liners and barriers for motors help to hold your vehicle smooth and clean (and your pet secure) at the same time as he rides across the city.
  2. Pet Housing and Home Decor. A pet’s domestic is his citadel and one of the first-class selling puppy product categories is that of puppy houses, beds, kitty condos, puppy couches, chairs, pillows and so on! Blankets, bowls and feeders all round out the house décor desires of a happy and nicely-nested pet.
  3. Pet Clothing and Accessories. The possibilities are endless in the pet accent market! Dog toys, grooming add-ons, pet footwear, puppy eye ware, puppy protection merchandise, grooming products, artwork, pet exercisers, puppy treadmills, pet games, and pet rings are just a small sampling of the products which can be being snapped up with the aid of latest pet proprietor.
  4. Pet Health. Pet owners are very concerned about their puppy’s fitness and the sale of puppy fitness products are at the upward push. From puppy treadmills to grooming merchandise, creams and potions, to shampoos and nutritional supplements, people are paying as much attention to their pet’s fitness as they are their personal.
  5. Pet Products for people. A constant trait of pet owners is they not simplest like to purchase products for his or her pets, additionally they want to buy merchandise for themselves that represent their pets. Consider the 38 yr old Chicago executive who owns Golden Retrievers. Her home is filled with pieces of paintings, collectible figurines, t-shirts, books and jewelry all representing the Golden Retriever breed. Pet lovers who can’t personal pets due to hypersensitive reactions or logistical motives but still need to feel related with a puppy also are buying those styles of pet merchandise in droves.

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